Private Health Ad Manager

Targeted leads for private health agents.

Done-for-you Facebook and Instagram ads for full-coverage private health plans and supplemental products. We target the people these products are actually built for — above-average-income, healthy adults without employer coverage.

What this vertical costs us, on average
Sub $20 avg CPL

across our active Private Health agents. Real-time leads, exclusive to the agent running them. CPL also depends on whether the ad sends to a lead form or a landing page — ask on the demo for current numbers.

Why this vertical, run this way

What we got right about private health ads.

Targeted at the right buyers

Above-average-income, healthy adults who don't have employer-sponsored coverage. The buyers who actually convert on private health — not the broad ACA pool.

Real-time, exclusive leads

Every lead is exclusive to you and delivered the moment they fill out the form. No shared lists, no recycled traffic.

Ads run in your account

Your Facebook Business account. Your audiences. Your pixel learnings. You keep all of it if you ever stop running with us.

Done-for-you, not "done-with-you"

We launch, monitor, and optimize. You answer leads. That's the split.

Must read before signing up

Read these before you sign up.

The same operational expectations apply across every vertical we run.

Recommended ad spend

We recommend running your ads with at least $500 per week in ad spend, spread across all 7 days, so Meta's algorithm has enough data to optimize performance. Lower budgets are allowed but may result in slower optimization and fewer leads. Note: if your account is brand new, Facebook may limit you to $350/week for the first 3 weeks or so while trust is established.

Minimum state targeting

While fewer states are technically allowed, we recommend targeting at least five states where you are licensed. Narrower geographic targeting restricts Meta's ability to locate appropriate audiences, which drives up your lead costs and limits how quickly the algorithm can optimize. The more states you're licensed in, the better your campaign can perform.

Optimization requires patience

Most campaigns begin generating leads within 24–48 hours of launch. However, Meta's algorithm continues to learn and improve as more data comes in. Lead costs may be elevated during the first few weeks while the campaign optimizes. We recommend committing to at least 2–3 months before drawing conclusions — performance typically stabilizes and improves significantly after the algorithm has had time to learn.

Lead costs can vary

Because these are real-time advertising leads, you may occasionally receive a lead with an incorrect phone number or from a state you're not yet licensed in. This is normal for any paid digital lead generation and should represent only a small percentage of your overall leads. Our team monitors campaign quality and will address any patterns that fall outside normal range.

Your ads run from your own account

We manage everything inside your Meta Business account — not a shared agency account. That means the leads are exclusive to you, the data belongs to you, and your ad history stays with you. If you ever decide to manage the campaigns yourself down the road, everything is already in your name and fully transferable.

Why this system works

Meta ads remain one of the most effective lead generation options available for insurance agents because the leads are exclusive to you, generated in real time, and come in personalized to your brand before a competitor ever touches them. Combined with NextLevel's CRM and automation, you have a complete system from first click to closed case.

How it works

From signup to live ads in days.

Sign up, knock out a quick onboarding, and your campaign goes live within 2–3 business days.

01

Sign up & get started

Once you sign up, you'll immediately receive a welcome email with everything you need to get started.

02

Complete your onboarding form

Fill out a short form so we can learn about your setup and goals — this helps us tailor your campaign to you.

03

Watch the onboarding course

Get instant access to a quick video series that walks you through Meta ads, business page setup, and other essentials. No tech skills required.

04

Schedule your onboarding call

Book a Zoom call where we review everything together, finalize setup, connect your CRM, and prepare to launch.

05

Launch your ads

Within 2–3 business days of sign-up, your campaign goes live.

06

Ongoing support & growth

Weekly performance reports plus a Wednesday group call for updates, Q&A, and strategy support.

Pricing

One subscription. Ad spend separate.

$497/mo gets you the full done-for-you ad program. Your ad spend goes directly to Meta, separate from us.

Ad Manager
$497/mo

+ your own ad spend (paid to Meta directly)

Cancel anytime. We recommend committing 90 days for real performance data.

  • Ad Manager Dashboard inside your NextLevel account
  • Library of tested life & health insurance ads
  • High-converting landing page provided and set up for you
  • Onboarding course explaining the full program
  • Zoom setup call to make you successful day one
  • Facebook Business account setup
  • Real-time ad analytics inside NextLevel
  • Ad monitoring & optimization (we swap creative if it doesn't perform)
  • Facebook comments maintenance and responses (optional)
  • Weekly Zoom call for hands-on support
  • FCC/TCPA-compliant leads
  • Ads run from your own account — not a marketing agency's
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Results

Real agents. Real numbers.

Hear it from the agents already running on NextLevel.

Mason Wilson testimonial video

Hear Mason's story in a full sit-down interview.

Watch the full story
Brian Holden testimonial video

Hear Brian's story on YouTube.

Watch on YouTube
Antonella Pellegrino testimonial video

Hear Antonella's story on YouTube.

Watch on YouTube
FAQ

Common questions.

What types of Private Health products convert best on these ads?
Full-coverage private health plans and supplemental products. We tune the audience and the creative to whatever you're licensed to sell.
Who are we actually targeting?
Above-average-income adults without employer-sponsored coverage — typically self-employed, contractors, or small-business owners. We focus on healthy buyers who fit these products. We deliberately exclude the broad ACA marketplace pool.
How many states should I target?
At least five where you're licensed. Private Health regulation varies by state — we focus your spend where the products are legal AND the market is the right size.
Can I cancel anytime?
Yes. We strongly recommend committing 90 days for real performance data — Meta's algorithm takes 2–4 weeks to optimize.
Will I receive help setting up my account?
Yes. You go through an onboarding course, and we schedule a Zoom to make sure everything is set up before your ads go live.
Are there additional charges?
Besides the $497/mo subscription, you pay your own ad spend directly to Meta. We recommend at least $500/week.
Take the next step

Ready to take control?

Book a 15-minute demo, or sign up directly above. Your campaign goes live within 2–3 days of signup.