Ad Manager

Done-for-you Facebook ads for agents.

Different audiences and different campaigns per product line. $497/mo + your ad spend goes directly to Meta.

From $497/mo + ad spend

The receipt

$ 2,000,000+

in Meta ad spend we've managed for our clients — across Private Health, Life, and ACA. Three verticals that look the same to a generic media buyer and run completely differently to one who's done it for years.

Three programs · pick one

Which vertical do you sell?

Each has its own dedicated page with the full feature list, FAQ, and signup. Pick the one that fits your book — or browse all three.

Program 01

Private Health

Full-coverage private health plans and supplemental products. Targeted at above-average-income, healthy adults.

Sub $20 avg CPL

Open program

Program 02

Life Insurance

Final Expense, Term, IUL, Annuities, Mortgage Protection. Separate campaign per product.

$7–$40 avg CPL by lead type

Open program

Program 03

ACA

Year-round lead generation, with a dedicated OEP ramp Nov 1 – Jan 15.

Year-round + OEP ramp

Open program

Must read before signing up

Read these before you sign up.

Paid lead generation works. It works best when you sign up knowing exactly what you're committing to — including the parts that aren't fun.

Recommended ad spend

We recommend running your ads with at least $500 per week in ad spend, spread across all 7 days, so Meta's algorithm has enough data to optimize performance. Lower budgets are allowed but may result in slower optimization and fewer leads. Note: if your account is brand new, Facebook may limit you to $350/week for the first 3 weeks or so while trust is established.

Minimum state targeting

While fewer states are technically allowed, we recommend targeting at least five states where you are licensed. Narrower geographic targeting restricts Meta's ability to locate appropriate audiences, which drives up your lead costs and limits how quickly the algorithm can optimize. The more states you're licensed in, the better your campaign can perform.

Optimization requires patience

Most campaigns begin generating leads within 24–48 hours of launch. However, Meta's algorithm continues to learn and improve as more data comes in. Lead costs may be elevated during the first few weeks while the campaign optimizes. We recommend committing to at least 2–3 months before drawing conclusions — performance typically stabilizes and improves significantly after the algorithm has had time to learn.

Lead costs can vary

Because these are real-time advertising leads, you may occasionally receive a lead with an incorrect phone number or from a state you're not yet licensed in. This is normal for any paid digital lead generation and should represent only a small percentage of your overall leads. Our team monitors campaign quality and will address any patterns that fall outside normal range.

Your ads run from your own account

We manage everything inside your Meta Business account — not a shared agency account. That means the leads are exclusive to you, the data belongs to you, and your ad history stays with you. If you ever decide to manage the campaigns yourself down the road, everything is already in your name and fully transferable.

Why this system works

Meta ads remain one of the most effective lead generation options available for insurance agents because the leads are exclusive to you, generated in real time, and come in personalized to your brand before a competitor ever touches them. Combined with NextLevel's CRM and automation, you have a complete system from first click to closed case.

Three verticals, three playbooks

Same program. Different game per vertical.

The mistake most agencies make is running ACA creative through a Final Expense pipeline. We don't. Each vertical has its own audience and its own targeting.

Who we target

Above-average-income, healthy adults who don't have employer-sponsored coverage and want options outside the marketplace. Self-employed, contractors, small-business owners. We target the people who are actually a fit for these products — not the broad ACA pool.

Products we run ads for

Full-coverage private health plans
Supplemental products

Avg CPL on our PH ads

Sub $20

Across our active Private Health accounts

Recommended weekly spend

$500+

7 days a week so Meta has enough data

See the Private Health program

Why this matters

Most lead-gen for "health insurance" pulls the whole ACA marketplace. Our Private Health ads target the people who actually buy these products — and won't qualify for the marketplace anyway.

Open the Private Health page