Ad Manager

Done-for-you Facebook ads for agents.

Different audiences and different campaigns per product line. $497/mo + your ad spend goes directly to Meta.

From $497/mo + ad spend
The receipt
$ 2,000,000+

in Meta ad spend we've managed for our clients — across Private Health, Life, and ACA. Three verticals that look the same to a generic media buyer and run completely differently to one who's done it for years.

Three programs · pick one

Which vertical do you sell?

Each has its own dedicated page with the full feature list, FAQ, and signup. Pick the one that fits what you sell — or browse all three.

Program 01

Private Health

Full-coverage private health plans and supplemental products. Targeted at above-average-income, healthy adults.

$15–$40 avg CPL
Open program
Program 02

Life Insurance

Final Expense, Term, IUL, Annuities, Mortgage Protection. Separate campaign per product.

$7–$40 avg CPL by lead type
Open program
Program 03

ACA

Year-round lead generation, with a dedicated OEP ramp Nov 1 – Jan 15.

Year-round + OEP ramp
Open program
Landing Page AI

We built our own landing pages — then taught them to compete against each other.

Every campaign runs on landing pages we built in-house, not a third-party template. Our system automatically splits traffic across live variants — headline, layout, offer — and sends more of it toward whichever version is actually converting cheaper. You don't set up a test or pick a winner. It runs for the life of the campaign, on its own.

  • Custom-built landing pages, not a page-builder template
  • Traffic auto-splits across every live variant — no manual A/B setup
  • The cheaper-converting page gets more traffic as results come in, automatically
app.nextlevelcrm.io
Landing Page Optimizer · Live AI · LIVE PAGE A CPL $23.40 TRAFFIC 38% PAGE B WINNING CPL $17.85 TRAFFIC 62% Traffic shifts automatically toward the cheaper page Page B is winning by $5.55/lead. No manual test setup required.
Must read before signing up

Read these before you sign up.

Paid lead generation works. It works best when you sign up knowing exactly what you're committing to — including the parts that aren't fun.

Recommended ad spend

We recommend running your ads with at least $500 per week in ad spend, spread across all 7 days, so Meta's algorithm has enough data to optimize performance. Lower budgets are allowed but may result in slower optimization and fewer leads. Note: if your account is brand new, Facebook may limit you to $350/week for the first 3 weeks or so while trust is established.

Minimum state targeting

While fewer states are technically allowed, we recommend targeting at least five states where you are licensed. Narrower geographic targeting restricts Meta's ability to locate appropriate audiences, which drives up your lead costs and limits how quickly the algorithm can optimize. The more states you're licensed in, the better your campaign can perform.

Optimization requires patience

Most campaigns begin generating leads within 24–48 hours of launch. However, Meta's algorithm continues to learn and improve as more data comes in. Lead costs may be elevated during the first few weeks while the campaign optimizes. We recommend committing to at least 2–3 months before drawing conclusions — performance typically stabilizes and improves significantly after the algorithm has had time to learn.

Lead costs can vary

Because these are real-time advertising leads, you may occasionally receive a lead with an incorrect phone number or from a state you're not yet licensed in. This is normal for any paid digital lead generation and should represent only a small percentage of your overall leads. Specific lead costs cannot be guaranteed, but our team monitors campaign quality and will address any patterns that fall outside normal range.

Your ads run from your own account

We manage everything inside your Meta Business account — not a shared agency account. That means the leads are exclusive to you, the data belongs to you, and your ad history stays with you. If you ever decide to manage the campaigns yourself down the road, everything is already in your name and fully transferable.

Why this system works

Meta ads remain one of the most effective lead generation options available for insurance agents because the leads are exclusive to you, generated in real time, and come in personalized to your brand before a competitor ever touches them. Combined with NextLevel's CRM and automation, you have a complete system from first click to closed case.

Three verticals, three playbooks

Same program. Different game per vertical.

The mistake most agencies make is running ACA creative through a Final Expense pipeline. We don't. Each vertical has its own audience and its own targeting.

Who we target
Above-average-income, healthy adults who don't have employer-sponsored coverage and want options outside the marketplace. Self-employed, contractors, small-business owners. We target the people who are actually a fit for these products — not the broad ACA pool.
Products we run ads for
  • Full-coverage private health plans
  • Supplemental products
Avg CPL on our PH ads
$15–$40
Mostly comes down to the quality tier you're after — tighter filtering costs more
Recommended weekly spend
$500+
7 days a week so Meta has enough data
See the Private Health program
Why this matters

Most lead-gen for "health insurance" pulls the whole ACA marketplace. Our Private Health ads target the people who actually buy these products — and won't qualify for the marketplace anyway.

Open the Private Health page
How it works

From signup to live ads in days.

Sign up, knock out onboarding, get on a Zoom, launch. Most agents are live by day 3.

01

Sign up & onboard

Welcome email + onboarding form. We learn your setup, goals, and licensed states.

02

Course + Zoom call

Short video series on Meta ads. Then a Zoom where we finalize setup, connect your CRM, and prep launch.

03

Ads go live

Within 2–3 business days of signup, your campaign is running and leads start flowing into your CRM.

04

Weekly support & optimization

Weekly performance reports + a Wednesday group call for updates, Q&A, and strategy.

Results

Real agents. Real stories.

Hear it from the agents already running on NextLevel.

Brian Holden testimonial video

Hear Brian's story in a full sit-down interview.

Watch the full story
Sean and Amir are a joy to work with and really know their stuff. Can't imagine diving into the insurance world without NextLevel. Highly recommend!
— John Osborn
If you're looking for a tailored approach to marketing, these are your guys.
— Tyler Sawyer

See Candace's testimonial.

See Alexander's testimonial.

Mike Schellhart testimonial video

Hear Mike's story on YouTube.

Watch on YouTube
Take the next step

Not sure which program fits?

Book a demo. We'll point you to the right program for your business.

Book a Demo