Tuned for the way life products actually convert.
Done-for-you Facebook and Instagram ads for Final Expense, Term, IUL, Annuities, and Mortgage Protection. Different audiences and different campaigns per product line — not one ad library run through all of them.
Final Expense tends to run cheaper; Annuities and IUL run higher. CPL also depends on whether the ad sends to a lead form or a landing page, and on the quality of leads we're generating for you. Ask on the demo for current numbers by product.
What we got right about life products ads.
Different campaigns per product
Final Expense, Term, IUL, Annuities, and Mortgage Protection have different audiences. We don't run one set of ads across all of them.
CPL varies by product
Average CPL runs $7–$40 depending on lead type. Final Expense tends to run cheaper; Annuities and IUL run higher. CPL also depends on whether we send traffic to a lead form or a landing page.
Real-time, exclusive leads
Every lead is yours, delivered the moment they fill out the form. No shared lists.
Ads run in your account
Your Facebook Business account, your audiences. We handle the work; you keep the asset.
Read these before you sign up.
The same operational expectations apply across every vertical we run.
Recommended ad spend
We recommend running your ads with at least $500 per week in ad spend, spread across all 7 days, so Meta's algorithm has enough data to optimize performance. Lower budgets are allowed but may result in slower optimization and fewer leads. Note: if your account is brand new, Facebook may limit you to $350/week for the first 3 weeks or so while trust is established.
Minimum state targeting
While fewer states are technically allowed, we recommend targeting at least five states where you are licensed. Narrower geographic targeting restricts Meta's ability to locate appropriate audiences, which drives up your lead costs and limits how quickly the algorithm can optimize. The more states you're licensed in, the better your campaign can perform.
Optimization requires patience
Most campaigns begin generating leads within 24–48 hours of launch. However, Meta's algorithm continues to learn and improve as more data comes in. Lead costs may be elevated during the first few weeks while the campaign optimizes. We recommend committing to at least 2–3 months before drawing conclusions — performance typically stabilizes and improves significantly after the algorithm has had time to learn.
Lead costs can vary
Because these are real-time advertising leads, you may occasionally receive a lead with an incorrect phone number or from a state you're not yet licensed in. This is normal for any paid digital lead generation and should represent only a small percentage of your overall leads. Our team monitors campaign quality and will address any patterns that fall outside normal range.
Your ads run from your own account
We manage everything inside your Meta Business account — not a shared agency account. That means the leads are exclusive to you, the data belongs to you, and your ad history stays with you. If you ever decide to manage the campaigns yourself down the road, everything is already in your name and fully transferable.
Why this system works
Meta ads remain one of the most effective lead generation options available for insurance agents because the leads are exclusive to you, generated in real time, and come in personalized to your brand before a competitor ever touches them. Combined with NextLevel's CRM and automation, you have a complete system from first click to closed case.
From signup to live ads in days.
Sign up, knock out a quick onboarding, and your campaign goes live within 2–3 business days.
Sign up & get started
Once you sign up, you'll immediately receive a welcome email with everything you need to get started.
Complete your onboarding form
Fill out a short form so we can learn about your setup and goals — this helps us tailor your campaign to you.
Watch the onboarding course
Get instant access to a quick video series that walks you through Meta ads, business page setup, and other essentials. No tech skills required.
Schedule your onboarding call
Book a Zoom call where we review everything together, finalize setup, connect your CRM, and prepare to launch.
Launch your ads
Within 2–3 business days of sign-up, your campaign goes live.
Ongoing support & growth
Weekly performance reports plus a Wednesday group call for updates, Q&A, and strategy support.
One subscription. Ad spend separate.
$497/mo gets you the full done-for-you ad program. Your ad spend goes directly to Meta, separate from us.
+ your own ad spend (paid to Meta directly)
Cancel anytime. We recommend committing 90 days for real performance data.
- Ad Manager Dashboard inside your NextLevel account
- Library of tested life & health insurance ads
- High-converting landing page provided and set up for you
- Onboarding course explaining the full program
- Zoom setup call to make you successful day one
- Facebook Business account setup
- Real-time ad analytics inside NextLevel
- Ad monitoring & optimization (we swap creative if it doesn't perform)
- Facebook comments maintenance and responses (optional)
- Weekly Zoom call for hands-on support
- FCC/TCPA-compliant leads
- Ads run from your own account — not a marketing agency's
Real agents. Real numbers.
Hear it from the agents already running on NextLevel.
Hear Mason's story in a full sit-down interview.
Watch the full storySee Alexander's testimonial.
See Taylor's testimonial.
Common questions.
What does CPL look like across life products?
Can I run Final Expense, Term, and IUL ads at the same time?
Do you run Mortgage Protection ads?
How many states should I target?
Can I cancel anytime?
Are there additional charges?
Ready to take control?
Book a demo, or sign up directly above. Your campaign goes live within 2–3 business days of signup.