Life Insurance Ad Manager

Tuned for the way life products actually convert.

Done-for-you Facebook and Instagram ads for Final Expense, Term, IUL, Annuities, and Mortgage Protection. Different audiences and different campaigns per product line — not one ad library run through all of them.

Average lead costs

$7–$40 avg CPL by lead type

Final Expense tends to run cheaper; Annuities and IUL run higher. CPL also depends on whether the ad sends to a lead form or a landing page, and on the quality of leads we're generating for you. Ask on the demo for current numbers by product.

Individual results vary by agent, audience, ad spend, creative quality, and market conditions. Numbers shown are portfolio averages, not guarantees.

Why this vertical, run this way

What we got right about life products ads.

Different campaigns per product

Final Expense, Term, IUL, Annuities, and Mortgage Protection have different audiences. We don't run one set of ads across all of them.

CPL varies by product

Average CPL runs $7–$40 depending on lead type. Final Expense tends to run cheaper; Annuities and IUL run higher. CPL also depends on whether we send traffic to a lead form or a landing page.

Real-time, exclusive leads

Every lead is yours, delivered the moment they fill out the form. No shared lists.

Ads run in your account

Your Facebook Business account, your audiences. We handle the work; you keep the asset.

Landing Page AI

We built our own landing pages — then taught them to compete against each other.

Every campaign runs on landing pages we built in-house, not a third-party template. Our system automatically splits traffic across live variants — headline, layout, offer — and sends more of it toward whichever version is actually converting cheaper. You don't set up a test or pick a winner. It runs for the life of the campaign, on its own.

Custom-built landing pages, not a page-builder template
Traffic auto-splits across every live variant — no manual A/B setup
The cheaper-converting page gets more traffic as results come in, automatically

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Must read before signing up

Read these before you sign up.

The same operational expectations apply across every vertical we run.

Recommended ad spend

We recommend running your ads with at least $500 per week in ad spend, spread across all 7 days, so Meta's algorithm has enough data to optimize performance. Lower budgets are allowed but may result in slower optimization and fewer leads. Note: if your account is brand new, Facebook may limit you to $350/week for the first 3 weeks or so while trust is established.

Minimum state targeting

While fewer states are technically allowed, we recommend targeting at least five states where you are licensed. Narrower geographic targeting restricts Meta's ability to locate appropriate audiences, which drives up your lead costs and limits how quickly the algorithm can optimize. The more states you're licensed in, the better your campaign can perform.

Optimization requires patience

Most campaigns begin generating leads within 24–48 hours of launch. However, Meta's algorithm continues to learn and improve as more data comes in. Lead costs may be elevated during the first few weeks while the campaign optimizes. We recommend committing to at least 2–3 months before drawing conclusions — performance typically stabilizes and improves significantly after the algorithm has had time to learn.

Lead costs can vary

Because these are real-time advertising leads, you may occasionally receive a lead with an incorrect phone number or from a state you're not yet licensed in. This is normal for any paid digital lead generation and should represent only a small percentage of your overall leads. Specific lead costs cannot be guaranteed, but our team monitors campaign quality and will address any patterns that fall outside normal range.

Your ads run from your own account

We manage everything inside your Meta Business account — not a shared agency account. That means the leads are exclusive to you, the data belongs to you, and your ad history stays with you. If you ever decide to manage the campaigns yourself down the road, everything is already in your name and fully transferable.

Why this system works

Meta ads remain one of the most effective lead generation options available for insurance agents because the leads are exclusive to you, generated in real time, and come in personalized to your brand before a competitor ever touches them. Combined with NextLevel's CRM and automation, you have a complete system from first click to closed case.

How it works

From signup to live ads in days.

Sign up & get started

Once you sign up, you'll immediately receive a welcome email with everything you need to get started.

Complete your onboarding form

Fill out a short form so we can learn about your setup and goals — this helps us tailor your campaign to you.

Watch the onboarding course

Get instant access to a quick video series that walks you through Meta ads, business page setup, and other essentials. No tech skills required.

Schedule your onboarding call

Book a Zoom call where we review everything together, finalize setup, connect your CRM, and prepare to launch.

Launch your ads

Within 2–3 business days of sign-up, your campaign goes live.

Ongoing support & growth

Weekly performance reports plus a Wednesday group call for updates, Q&A, and strategy support.

Pricing

One subscription. Ad spend separate.

$497/mo gets you the full done-for-you ad program. Your ad spend goes directly to Meta, separate from us.

Ad Manager

$497/mo

+ your own ad spend (paid to Meta directly)

Cancel anytime. We recommend committing 90 days for real performance data.

Ad Manager Dashboard inside your NextLevel account
Library of tested life & health insurance ads
AI-optimized landing page — auto-tests variants to lower your CPL
Onboarding course explaining the full program
Zoom setup call to make you successful day one
Facebook Business account setup
Real-time ad analytics inside NextLevel
Ad monitoring & optimization (we swap creative if it doesn't perform)
Facebook comments maintenance and responses (optional)
Weekly Zoom call for hands-on support
FCC/TCPA-compliant leads
Ads run from your own account — not a marketing agency's

Results

Real agents. Real stories.

Hear it from the agents already running on NextLevel.

Hear Mason's story in a full sit-down interview.

Watch the full story

Top of the line service. Sean & Amir go above and beyond to train you on the CRM and the customer service is always quick and efficient. Highly recommended.

— Tatiana Lovechenko

Next Level is the best! Besides getting more qualified leads, Amir and Sean provide excellent customer service and are very quick to respond to my needs.

— Les Draper

See Alexander's testimonial.

These guys are awesome. Do a ton of good work, super responsive, and legit care which is so rare for an agency.

Hear Mike's story on YouTube.

Watch on YouTube

FAQ

Common questions.

What does CPL look like across life products?

Average CPL runs $7–$40 depending on lead type. Final Expense tends to run cheaper; Annuities and IUL run higher because the audiences are more specific. CPL also depends on whether we send traffic to a lead form or a landing page and the quality of leads we're generating for you.

Can I run Final Expense, Term, and IUL ads at the same time?

Yes — but as separate campaigns. We don't mix audiences. Each product line gets its own creative and its own ad spend allocation.

Do you run Mortgage Protection ads?

Yes, as a dedicated campaign with its own homeowner-targeted audience. Different from Term and Final Expense.

How many states should I target?

At least five where you're licensed. Life products travel well across state lines — most carriers operate broadly.

Can I cancel anytime?

Yes. 90-day commitment recommended so the algorithm has time to optimize.

Are there additional charges?

Besides the $497/mo subscription, your ad spend goes directly to Meta. We recommend $500/week minimum.

Take the next step

Ready to take control?

Book a demo, or sign up directly above. Your campaign goes live within 2–3 business days of signup.

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