Indexed Universal Life Ad Manager

IUL ads that start the right conversation.

An IUL inquiry starts with questions. Your campaign should create room for a real conversation about the prospect’s goals, rather than compress a complex product into a quick promise.

Discuss your campaign

A connected campaign

From the first click to your next conversation.

Frame the conversation

Choose the IUL message and audience with your team. Keep the offer specific and avoid mixing it with a final expense or term campaign.

Capture the inquiry

Use a dedicated lead form or landing page so you know which message brought the prospect in.

Prepare the follow-up

Route the inquiry into the appropriate CRM workflow, with an appointment as the next step and space for the agent to understand the prospect’s goals.

NextLevel Ad Manager

Campaign management, connected to your CRM.

Creative, lead capture, and follow-up should work together. We help you connect the campaign to your CRM during onboarding and manage the advertising as it runs.

Explore NextLevel CRM →

$497/month

Ad spend paid separately to Meta.

Campaign setup and ongoing management
Dedicated product messaging and lead capture
Onboarding and CRM connection support
Performance reporting and ongoing support

Discuss budgets and the scope of multiple campaigns with us before launch.

Must read before signing up

What to know before you sign up.

Recommended ad spend

We recommend running your ads with at least $500 per week in ad spend, spread across all 7 days, so Meta's algorithm has enough data to optimize performance. Lower budgets are allowed but may result in slower optimization and fewer leads. Note: if your account is brand new, Facebook may limit you to $350/week for the first 3 weeks or so while trust is established.

Minimum state targeting

While fewer states are technically allowed, we recommend targeting at least five states where you are licensed. Narrower geographic targeting restricts Meta's ability to locate appropriate audiences, which drives up your lead costs and limits how quickly the algorithm can optimize. The more states you're licensed in, the better your campaign can perform.

Optimization requires patience

Most campaigns begin generating leads within 24–48 hours of launch. However, Meta's algorithm continues to learn and improve as more data comes in. Lead costs may be elevated during the first few weeks while the campaign optimizes. We recommend committing to at least 2–3 months before drawing conclusions — performance typically stabilizes and improves significantly after the algorithm has had time to learn.

Lead costs can vary

Because these are real-time advertising leads, you may occasionally receive a lead with an incorrect phone number or from a state you're not yet licensed in. This is normal for any paid digital lead generation and should represent only a small percentage of your overall leads. Specific lead costs cannot be guaranteed, but our team monitors campaign quality and will address any patterns that fall outside normal range.

Your ads run from your own account

We manage everything inside your Meta Business account — not a shared agency account. That means the leads are exclusive to you, the data belongs to you, and your ad history stays with you. If you ever decide to manage the campaigns yourself down the road, everything is already in your name and fully transferable.

Why this system works

Meta ads remain one of the most effective lead generation options available for insurance agents because the leads are exclusive to you, generated in real time, and come in personalized to your brand before a competitor ever touches them. Combined with NextLevel's CRM and automation, you have a complete system from first click to closed case.

FAQ

Common questions.

Why use a separate IUL campaign?

An IUL prospect may need more education before an appointment. Separate creative and follow-up let you address those questions without blending them into a different life product campaign.

Can I run IUL and term campaigns together?

Yes. They are planned as separate campaigns with their own messaging and budget allocation. We discuss the setup with you during onboarding.

Do you promise a specific IUL lead cost?

No. Costs vary with audience, creative, geography, budget, and the lead capture method. Ask us to discuss current campaign expectations on your demo.